Forging strong bonds across cultures: A guide for global teams

In today’s interconnected world, global organisations face the challenge of fostering effective cross-cultural relationships. With an increasing number of employees working in diverse teams, understanding cultural differences is essential for success. In this article, we’ll explore the six core elements of the relationship code and provide practical insights for building strong bonds across cultures

CREDIT: This is an edited version of an article that originally appeared on Harvard Business Review

Place

Different cultures have unique norms for where relationship building occurs. For example, in Japan, bonding often takes place outside the workplace, such as at karaoke bars. In contrast, Canadian workplaces foster connections in various settings, from the breakroom to lunch gatherings. Understanding these cultural nuances can help facilitate meaningful interactions with colleagues from different backgrounds.

Power

Cultural perceptions of power influence who initiates relationships and how they unfold. In hierarchical cultures like South Korea, showing deference to superiors is customary. However, in flatter hierarchies like Sweden, colleagues may take a more egalitarian approach. Recognising these dynamics is crucial for navigating professional relationships effectively.

Purpose

Professional relationships serve different purposes across cultures. In some cultures, like Germany, there’s a clear distinction between work and social interactions. Conversely, in Brazil, workplace relationships often extend beyond professional boundaries, with colleagues forming friendships outside of work. Understanding these cultural expectations can prevent misunderstandings and foster camaraderie.

Privacy

Cultural norms regarding personal disclosure vary significantly. While some cultures, like Brazil, encourage open discussions about personal matters, others, like Taiwan, prefer to maintain boundaries. Recognising and respecting these differences is essential for building trust and rapport in cross-cultural settings.

Presence

Verbal and non-verbal cues play a significant role in establishing rapport. In cultures like France, professionalism is associated with politeness and reserve, while in the US, warmth and enthusiasm are valued. Being mindful of these cultural differences can help avoid misinterpretations and facilitate smoother interactions.

Pacing

Cultural differences also affect the pace at which relationships develop. In Germany, it may take time to establish trust, while in other cultures, such as the US, relationships can progress more quickly. Understanding these pacing differences can help manage expectations and foster patience in building meaningful connections.

Navigating cultural differences in the workplace requires understanding and adaptability. By recognising the six core elements of the relationship code, global teams can bridge cultural gaps and cultivate stronger relationships.