Our Commitment to Data Privacy
At Intelligent Media Solutions Ltd, we take data protection seriously. We believe data is more than just an asset—it’s the foundation of trust between us and our readers, delegates, subscribers, sponsors, and advertisers.
We use data responsibly to provide relevant, valuable, and engaging content, while ensuring our audiences have control over their information. We are committed to handling personal data transparently, securely, and in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy laws.
Who We Are
Intelligent Media Solutions Ltd is a business-to-business (B2B) media company, operating the following brands:
- Education Executive – A magazine and online platform for school business professionals.
- EdExec LIVE – Conferences and events for school business leaders.
- EdExec.co.uk – Online resources for school finance and operations professionals.
- Practice Business – Content and events for GP practice managers.
- Dealer Support – Insights, news, and events for the dealer sector.
We generate revenue through advertising, sponsorships, and event participation, delivering high-quality content and commercial opportunities to our audiences.
What Data We Collect and Why
We collect and process data to deliver relevant content, improve user experiences, and provide commercial opportunities for our advertisers and sponsors.
📌 We collect data from:
✔ Subscribers & Readers – To send magazines, newsletters, and industry updates tailored to their interests.
✔ Event Delegates & Attendees – To manage event registration, provide event details, and introduce attendees to sponsors (when applicable).
✔ Advertisers & Sponsors – To manage campaigns, provide event-related insights, and support lead-generation efforts.
Our Legal Basis for Processing Data
Under UK GDPR, we process data based on one or more of the following legal bases:
✅ Legitimate Interests – We send relevant B2B communications to business contacts.
✅ Consent – Where required (e.g., email marketing to sole traders or partnerships).
✅ Contractual Necessity – To fulfil magazine subscriptions, event participation, or advertising agreements.
Business Email Addresses & GDPR Compliance
Most of our contacts use business email addresses (e.g., [email protected]), which are typically considered corporate data rather than personal data under UK GDPR.
- Business email addresses used in a professional capacity (such as those belonging to employees of schools, academies, NHS organisations, businesses, and public sector bodies) are not subject to GDPR in the same way as personal email addresses.
- GDPR does apply when processing personal email addresses (e.g., Gmail, Yahoo, or Hotmail accounts) or emails associated with sole traders and partnerships, as these are classified as personal data.
For marketing communications, we process business contact details under the legal basis of “Legitimate Interest”, ensuring our content is relevant to the recipient’s professional role.
All recipients—whether using business or personal email addresses—can unsubscribe at any time via the links in our emails or by contacting us directly.
How We Handle Data & Your Rights
We are committed to fair, transparent, and secure data handling.
- We never sell personal data to third parties.
- Our communications always include clear opt-out options.
- Our privacy policies are accessible on all our brand websites.
- Event registrations state if delegate data is shared with sponsors.
- Subscribers can update their preferences at any time via our preference centres or by contacting us.
🔹 Want to access, correct, or delete your data?
📧 Email us at [email protected] or call 020 8532 0055.
Newsletters & Marketing Communications
We send newsletters and marketing emails under legitimate interest and consent-based rules.
- All emails include an unsubscribe link for easy opt-out.
- Sole traders and partnerships are classified as consumers under UK law, so we require explicit consent before sending marketing communications.
Event Data & Sponsor Sharing
For attendees of EdExec LIVE or other Intelligent Media Solutions Ltd events, we may share business contact details with event sponsors—but only when this is clearly stated at registration.
If you do not wish for your details to be shared with sponsors, you can opt out when registering or by contacting us before the event.
Third-Party Data Handling & Security
We work with trusted third-party providers (e.g., email platforms, payment processors) who are contractually required to meet strict data security standards.
✔ Data is stored securely on protected servers.
✔ We do not transfer personal data outside the UK/EU without safeguards.
✔ Data is processed only in line with UK GDPR requirements.
Your Rights Under UK GDPR
Under UK GDPR, you have the right to:
📌 Access – Request a copy of the data we hold on you.
📌 Correction – Update inaccurate or incomplete data.
📌 Erasure – Request deletion of your data (subject to legal obligations).
📌 Restriction – Limit how we process your data.
📌 Objection – Opt out of marketing communications at any time.
📩 To exercise your rights, email us at [email protected]
Contact Us
For any queries about this GDPR statement, please contact us:
📞 020 8532 0055
We are committed to responsible data handling and ensuring our audiences, clients, and partners feel confident in how we manage their information.
This policy applies to all our websites:
If you have concerns about how your data is handled, please reach out. We take data privacy seriously and aim to provide transparency in all our interactions.