How to Build a Meaningful Online Presence in 2025

With fresh trends on the horizon for 2025, there are countless opportunities for organisations to connect with their followers through authentic, interactive social media strategies

CREDIT: This is an edited version of an article that originally appeared on Business Advice

Social media continues to evolve at a rapid pace, shaping the way organisations and audiences interact in the digital age. As we look ahead to 2025, new trends are redefining what it means to have a meaningful online presence. These trends present an opportunity to engage audiences in fresh, impactful ways.

That’s Edutainment

The term “edutainment” is gaining traction, referring to content that blends education with entertainment. A prime example of this trend can be seen on TikTok, where organisations create videos that deliver valuable information while keeping viewers entertained. This approach allows you to share insights about projects more naturally, fitting into users’ scrolling experience without feeling intrusive. By incorporating an entertaining twist, these videos hold the audience’s attention and prevent them from quickly swiping away due to an overload of uninvited marketing content. Behind-the-scenes clips and casual updates are excellent ways to make learning engaging and enjoyable, presenting information in a fun, relatable manner.

It’s Not About the Numbers

The era of prioritising high follower counts is over. In 2025, the focus will shift to quality over quantity. When building your brand on social media, prioritise cultivating a loyal, engaged community rather than chasing numbers. A smaller, engaged audience that actively interacts with your content is far more valuable than thousands of disengaged followers who scroll past without a second thought. Today’s social media users seek authentic, trustworthy accounts they can genuinely connect with. They’re looking to join meaningful online communities, not just become another number in your follower count.

Provide Answers, Not Questions

In 2025, forum marketing is set to take center stage as more people turn to platforms like Reddit and Quora to seek answers and connect with niche communities. Forums provide a space for users to engage with experts on virtually any topic, making them invaluable hubs of knowledge and discussion. You can leverage these platforms by identifying where your audience spends time – whether it’s a specific subreddit or an industry-focused forum – and contributing in a meaningful way.

Focus on being helpful and sharing your expertise rather than trying to gather more information or input. Striking this balance will establish trust and position your brand as a valued resource within the community.

Whether you’re entertaining while educating, focusing on quality over quantity, or providing answers where people are already looking, these trends offer new ways to build stronger relationships with your followers. So, get ready to embrace these changes, have fun with your content and watch your brand thrive!