People with dementia in rural communities increasingly isolated, says charity

Ahead of Dementia Action Week – May 21-27 May – the Alzheimer’s Society has launched a guide that calls for action to be taken to make rural communities more dementia friendly

Alzheimer’s Society has launched the first-ever dementia friendly guide for rural communities, calling on individuals, community groups and organisations in rural areas to address isolation for people with dementia, take action and better support people affected in their area. This comes ahead of Dementia Action Week which takes place May 21 to 27.

The charity has consulted with hundreds of people affected by dementia, as well as those working to support them, to find out the small actions that could make the biggest impact with the aim of helping them to feel included in their local communities and able to live the lives they want.

Dementia is the UK’s biggest killer with someone developing it every three minutes – yet the charity says too many face it alone.

Two-thirds of people with dementia are based in rural areas, with the percentage of older people occupying rural areas as high as 56%, leading many to feel very isolated.

The guide builds on the work Alzheimer’s Society has led, working with key individuals and organisations, to create dementia friendly villages, towns and cities across England, Wales and Northern Ireland.

Already over 350 areas have created dementia friendly places; however, more needs to be done to do to ensure everyone, in every corner of the country, is supported, the charity has said.

The Dementia: Rural Communities Guide details how the double jeopardy of living in a rural community and having dementia means many people feel excluded and disempowered, unable to access support, guidance and basic elements of community life like transport, shops, healthcare, pharmacies and banks.

The guide, which was developed by Alzheimer’s Society with the prime minister’s Champion Group on Rural Dementia, individuals with dementia, their carers and partners, outlines how everyone – from local authorities and businesses to parish councils and individuals – must unite to address the issues associated with rural living and isolation for people with dementia.

Tips for individuals to better support people living in their communities include becoming Alzheimer’s Society Dementia Friends, the leading initiative with 2.4 million members that is changing the way the world thinks and acts about dementia, urging their local businesses to become dementia friendly or setting up walk and talk groups for people affected by dementia so they can enjoy fresh air and exercise.

As well as individuals, the rural business and farming sectors have a key role to play, by challenges faced by people with dementia working in rural areas.

Jeremy Hughes, CEO, Alzheimer’s Society said: “We hear too often about how people with dementia in rural areas are denied their right to a live a life they want, instead facing extreme isolation. People often feel unable to participate in community life as their dementia progresses, due to lack of understanding, stigma and poor access to services and support.

“Many individuals and businesses are already doing great work to address these issues – there are over 2.4 million Alzheimer’s Society Dementia Friends and 350 Dementia Friendly Communities in the UK taking action to change perceptions of dementia.

“We need to see all of society, including the most remote and rural areas, uniting now and committing to the steps outlined in this guide, so that no one has to face dementia alone.”

Ian Sheriff, chair of prime minister’s Champions Group on Rural Dementia said: During my time as chair of the Prime Minister’s Challenge on Dementia Friendly Rural Communities I have visited many rural areas in England and Wales and seen some fantastic work being done by rural communities to become more dementia friendly.

“However, there are still far too many people with dementia being forgotten. This guide is a chance to ensure that rural communities and people with dementia and fully supported and integrated into all aspects of community life.”

Initiatives already succeeding in making rural communities dementia friendly include Rural Plus, a campaign that the National Federation of Young Farmers’ Clubs set up in

February 2014 to deliver sessions to young farmers to reduce the stigma of dementia.


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