Improving Engagement: The Promise of Digital Health Portals

With the growing emphasis on technology, patient portals are increasingly being recognised for their potential to enhance healthcare delivery and improve patient engagement

CREDIT: This is an edited version of an article that originally appeared on Digital Health

Following the recent independent investigation of the NHS in England by Lord Darzi, which called for a “tilt towards technology,” digital tools are poised to play a crucial role in empowering individuals to manage their own healthcare. Digital health apps and portals provide users with the ability to access their medical records, schedule appointments, monitor chronic conditions and receive personalised health guidance.

Digital portals offer significant advantages for both patients and providers. However, despite their convenience and ability to enhance healthcare delivery, research indicates that the digital health portals are frequently cited as being confusing and fragmented, which limits their widespread adoption and effectiveness.

For practices, digital portals can help save valuable time and resources by minimising the need for in-person appointments for routine tasks. Research also indicates that when individuals are actively engaged in their own care, both health outcomes and satisfaction with services tend to improve.

Barriers to Widespread Adoption

Despite the potential benefits of digital health portals, several barriers still exist. One significant challenge is digital inclusion. Many individuals, especially older adults, low-income groups and non-English speakers may lack the digital literacy or resources necessary to effectively use these platforms. Additionally, it is crucial to direct people to reliable portals to prevent the spread of harmful misinformation.

Raising Awareness

Many individuals remain unaware of the digital portals available to them, and some healthcare professionals may be reluctant to recommend these tools due to a lack of confidence. To address this, targeted awareness campaigns and improved education could build trust in digital solutions, encouraging wider adoption among patients. Additionally, it is essential for healthcare staff to be familiar with these portals so they can effectively answer questions and guide patients in their use. Offering digital literacy programs and support services can also help bridge the gap for those less familiar with technology.

Ensure Inclusivity

The success of patient portals hinges on the development of user-friendly tools that are available in multiple languages, with inclusivity as a fundamental design principle. Standardising portal functionalities can also aid both individuals and providers in understanding how to use these tools and effectively integrate them into care pathways.

Additionally, providing clear guides that communicate the functions of these portals can greatly enhance user experience. By offering comprehensive resources and support materials, users will feel more confident in navigating the technology, ultimately leading to improved engagement and better health outcomes.