As reported by Digital Health, a new survey finds growing use of ChatGPT, TikTok, and Instagram for medical guidance, especially among Gen Z, but regulators warn online tools should not replace professional healthcare advice
A new survey by healthcare platform startup Semble shows UK patients are increasingly turning to AI and social media for medical advice. The study, conducted in August 2025 with 2,000 participants from diverse backgrounds and age groups, found that 24% already use tools like ChatGPT or Instagram for health guidance.
Around 30% of respondents said they would be willing to consult AI or social media rather than wait to see a clinician, with Gen Z leading the way. Among 16-25-year-olds, 34% reported using ChatGPT and 30% turning to TikTok for health information.
Despite the growing reliance on online tools, many patients remain hesitant to discuss what they find online with their healthcare providers. The survey found that 38% felt uncomfortable sharing such information.
Health regulators have also raised concerns. The Medicines and Healthcare products Regulatory Agency (MHRA) warned that AI chatbots should not replace professional medical advice, highlighting potential risks as one in four UK patients now seek health guidance from AI or social media.
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