As reported on Yahoo, social media influencers are promoting counterfeit versions of an experimental weight-loss drug, sparking concerns for young people vulnerable to body image pressure
Searches for “retatrutide” on TikTok and Instagram return dozens of posts claiming the product can burn fat while preserving muscle mass. In reality, retatrutide has not been approved for use anywhere in the world, and experts say it is unlikely to become available for at least another year. Its developer has stressed that no one is currently authorised to sell the drug for human use, warning that counterfeit products pose serious health risks.
Despite this, influencers have uploaded videos describing supposed “personal experiences” with the drug, showcasing their physiques and promoting discount codes to dubious websites. Many of those promoting the product appear to be young, physically fit men, though women have also been involved.
The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) said it is aware of the trend, describing the products circulating online as “likely to be illegal and potentially dangerous”. The agency has the power to investigate and take enforcement action.
TikTok confirmed it had removed multiple videos in breach of rules prohibiting the promotion of banned or high-risk products and has blocked related hashtags including “#retatrutide” and “#reta”.
Clinical trials of retatrutide are still underway, with participants carefully monitored as dosages are gradually increased. Medical experts warn that unregulated use outside these controlled conditions carries serious risks.
The Department of Health and Social Care is also examining the broader misuse of medicines, counterfeit drugs and inappropriate advertising as part of an ongoing review of access to non-NHS treatments. The government is currently seeking evidence from the public.
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